Curator Studio — Content and Meta ads for growing brands

Behind the work

How it was made

Raga Baubles

The brief: Launch the gold snake earrings to a young, trend-aware audience on Instagram, with a post that stops the scroll without relying on a model shoot.
The hook: "Ate and left no crumbs" is how the internet says something looked flawless. We took the phrase literally: the earrings sit on a cracker that gets eaten, bite by bite, until only the jewellery is left.
How we made it: One cracker on a raspberry backdrop, built as a stop-motion sequence, with the line typing on in three beats so the payoff lands in the final second. Under ten seconds and made to loop.
Why it works: Taking slang literally creates a small puzzle, so people watch to the end to get the joke, and the loop rewards a second view. The product never leaves the frame, and the ad works with the sound off.

Vyve

The brief: Explain a functional coffee with several active ingredients to tired, stressed adults, without it feeling like a supplement lecture, and turn cold Meta traffic into first orders.
The hook: Open on the feeling, not the product: the 6:30 alarm and waking up exhausted. Then name the cause, high cortisol, so the viewer feels understood before anything is sold.
How we made it: AI-generated scenes for the problem and the ingredient story (ashwagandha, lion's mane, citicoline, L-theanine), cut with real kitchen footage of the pack, a five-star review and a price anchor of £0.70 a day before the call to action. We also made an animated version of the same script to test against it.
Why it works: Leading with a symptom instead of the product lets the ad find its own audience: if you're exhausted by mid-afternoon, you keep watching. The ingredient story builds trust, and the review and price per day remove the last doubts at the moment of decision.

Aesthetic Match

The brief: Get people considering cosmetic surgery to download an app that shows a specialist-reviewed visualisation of a procedure on their own face.
The hook: Anyone researching surgery knows the late-night spiral. We opened on it (Instagram, Reddit, panic, repeat) so viewers recognise themselves in the first two seconds.
How we made it: A single bedroom scene at night, phone screens full of review threads, then the turn: the problem isn't information, it's not knowing how it would look on your face. The app answers that, ending on a clear App Store call to action.
Why it works: It mirrors exactly what the audience is already doing, so it reads as recognition, not advertising. It doesn't argue for or against surgery; it reframes the problem so the app becomes the obvious next step.